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Right Here Media partners Pacific Licensing Studio for Batman's 75th Anniversary Celebrations

This year is Batman's 75th Anniversary since its first appearance as a comic book hero in 1939. Pacific Licensing Studio, the consumer products licensing agency for Warner Bros. in Southeast Asia, has appointed Right Here Media ("RHM"), GINSMS' mobile advertising and apps arm, to be their mobile technology and channel partner to drive awareness for Batman's 75th anniversary celebrations.

The Singapore leg of the celebrations was kicked off in the form of a Press Event at The Highlander Bar & Restaurant on April 23, 2014. To inaugurate the event, RHM created a Batman 75 SG Launch mobile application which was made available to the attendees in Android and iOS. The app allowed the attendees to take interesting Augmented Reality photo-shoots and selfies with favourite characters such a Batman, Catwoman and The Joker at various spots of the bar with the help of ultrasound technology.

At the Grand Finale, a little role play story occurred and Batman was projected on the big screen and behind bars. Through innovative and interesting use of ultrasound technology, different villains were projected onto different phones of the attendees and they had to 'rescue' Batman by 'punching' the villains through taps on the phones. The audience had a great time 'fighting' the villains which eventually led to the 'release' of the real physical Batman in person, concluding the event highlights.


Batman is well-known to the world for his technological prowess as fans gush over his state-of-the-art Batmobile, among other equipment and gadgets. Through clever and creative use of mobile technologies, RHM hopes that mobile users will be similarly wowed by the user experiences, reinforcing the important role that technology plays in Batman.